Since social media has invaded every part of modern life, it has started making a deep effect on exhibitions too. Each of us, who has been attending the exhibition is using social media in possible ways. How social media adds benefit to a business is by offering speed. What it means is that you can test the concepts and ideas on a quick note to check their liability.
You are also allowed to communicate with your audience while designing the stand and may get suggestions to sift the concept and make it more impressive. Social media is a good platform to know the reactions of the audience to any particular messaging or ideas and then instruct the designer team to do the implementations on the design. Such filtration can benefit to gain more visitors for your stand in future.
Common uses of social media for stands
Social media use on exhibition stands has gained huge popularity in a few years and is still innovating and intriguing for people. The tools and audiences keep on growing every year, so is the imagination of people using them. You don’t need to follow any specific rule for using social media, the key element here is how imaginative and creative you are. You need to know the uses of social media within the current creative stand design and for your help, here is the list is given!
Live user engagement
Social media is being used by live engagement, and that too is in unblended form. Explore the ways in which people using social media can captivate your exhibition stand. Take it as a live social media screen where you can use the event photos appearing on the screen along with the event hashtag. What more you can do is inspire the selfies through a backdrop wall. Social media can also be used to run competitions and then create the screens on the exhibition stand to publicize the winners of the event. Social media builds up the live user engagement and makes you stand more interactive with the audience. Use social media as a powerful tool for the exhibition stand design.
Social engagement has another use as in real-time interactions. What this process involves is interconnecting with those who are showing interest in your business. The live user engagement is an automated process though, but in this case, the interlinkage will need human elements. Your approach will determine the smack of social media on the design. If you only want to keep the reciprocity to social media, a person should be given the responsibility of doing so.
Many of the brands tend to bring creativity into their brands and wish to make social media a part of the experience. Social media brings the participation of users into the exhibition stand. The major difference is that it can be utilized to promote your brand online as it has been shared on the social media platform. It acts as a great tool for bringing up social media interactions in a delightful way.
How live streaming help in exhibition stand designs is by giving a chance to grip the people who are not available at the event. If you are planning to launch a new product and wish to share it globally, social media will do the help. You need to majorly work on the design consideration of the stand. Those who are on a strict budget, they can choose to present it by using a high-quality video format. When you consider the things, you need to look out for the things related to the view and sound before you present it into the event. Implement more lighting if required, screens, and other stuff. Go for the things related to the online viewing experience.
Internet of things
The rise of social media has made it accessible from small gadgets too. The technology keeps on evolving and users can connect with them easily. Smartphones allow you to get control over everything and the same is applicable to the stand design meaning. This connection will give access to the audience for controlling the stand components. Due to this, you can provide a customized experience across your exhibition stand. The technology is highly grateful for frisky work which means you can make people come, connect and play games on your stand. They will further share their experience on social media through smartphones. A simple and playful way to bring social media relations to the life of people!
Whatever is the way you are using social media, proper planning is always the key element. Making social media a part of your exhibition stand means it has to be created in the design process from the beginning. It should be implemented from the concept stage and then the feature needs to be implemented into the design.